Logo & Branding

For this project, we explored a logo and brand identity inspired by a single word. I chose a "resort", influenced by my favorite travel destination, the Maldives. My goal was to design a logo for a fictional resort accommodation that could be applied across various branding materials. I began by researching visuals related to the word and sketching different logo concepts. After narrowing down my ideas, I conducted color and typography studies to refine the design. 

Illustrator

Photoshop

InDesign

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Chaparral